Posted at 15 November 2018
The site will deliver innovative natural chicken solutions to customers.
Diana Food has completed the successful launch of the company’s newest facility, an ultramodern chicken processing plant located in Banks County, Georgia. The site is now operational, with the first commercial quantities expected to ship before the end of the year.
According to Yannick Riou, Diana Food President, “This new plant represents a significant milestone for Diana’s operations in America. With more than 100,000 square feet of space on 40 acres of land and an investment of over $60 million, we are able to apply a kitchen-like, gentle process to chicken on a massive scale. The result is that we can provide our customers with the best that fresh chicken has to offer.”
The Grand Opening and Ribbon Cutting Ceremony took place under the theme “Authenticity Happens Here,” which reflects the company’s commitment to providing the industry with the full experience of authentic chicken. Adhering to the concept of “the closer, the fresher, the better”, Diana and its parent company, Symrise, made a significant investment right in the heart of the chicken belt, with direct access
to fresh, sustainably-raised birds that are carefully selected and processed by their farmers.
Responsible sourcing was a cornerstone in the selection of the Banks County site. Proximity to premium local sources ensures the supply of raw materials that meets the highest standards of animal welfare and addresses consumer demand for cleaner and clearer products, including no antibiotics ever and organic ranges. As Mr. Riou noted, “Our supply chain will operate according to the highest quality standards and food safety criteria, deploying high animal welfare with ‘to the farm’ traceability.”
The Grand Opening event demonstrated the integration of Diana Food as a true member of the community, benefiting from close relationships with local partners and government officials. Representatives of city, county and state governments were on hand, as were partners from local utilities and contractors.
Attendees were taken on a guided tour of the plant to discover each step of the process, where they were shown how Diana Food remains true to the raw material. Likewise, Diana Food’s new chicken solutions were included in a selection of Southernaccented foods, demonstrating how Diana remains true to taste in consumer applications.
If you missed the event, watch our video!
Significant commercial opportunities are expected to be generated by the new plant’s capabilities. Thomas Couepel, Customer Development Manager for Diana Food, said “Because of the gentle and kitchen-like processing used at this facility, we are able to provide our customers with very high-quality chicken products that are consistent, safe, ambient stable and cost effective. Regardless of application, these products will set a new standard in chicken quality.”
The celebration also marked the occasion to underline the importance of the investment not only for Diana Food, but also for Diana Pet Food and Symrise Flavors. In addition to providing chicken broth, chicken powder and chicken fat, Diana will manufacture products for the pet food and flavor business units, giving rise to synergistic projects that are unique in the industry.