Consumers are increasingly expecting food companies to proactively demonstrate their ethical credentials. Ethical claims can have a different meaning for consumers though, while all driving for better quality products, whether it is perceived as healthier options, environmental goodwill, humane treatment of animals or even better taste.
Symrise has developed an historical expertise in sourcing the best fresh poultry raw materials to deliver tasty, ethical ingredients that will improve your brand ethical perception, positive driver of consumers trust.