With Diana Food’s solutions, give a high added-value boost to your products – dry/filled biscuits, cereal bars, breakfast bars, breads and pastries – by enhancing their sensorial and functional benefits in terms of texture, visual, color and food preservation.


Diana insights of the Bakery & Cereal market’s trends all around the world

 

 

 

Sustainable and ethical

Traceability Environment friendly. Between 2011 and 2015, the number of Ethical and Environmental claims on new Bakery products has almost tripled, reaching 18% worldwide.

Natural & Clean Label

In 2015, 23% of all new Bakery product launches featured a Natural claim on the consumer packaging. Worldwide, 29% of new Bakery products launched in 2015 did not use any preservatives and 13% included a No Additive/Preservative on-pack claim.

Indulgence with Authenticity “Premiumisation“

Fruit recognition

Emotional Discovery

Consumers are looking for new taste experiences through innovative flavors and combination of amazing aromatic profiles.

Health and Nutrition

High/ Added Fiber, Antioxidant…Cereal innovations have focused on whole grain and high fiber content, but there is still demand for higher protein and lower sugar options.

 

Sustainable and ethical

Traceability Environment friendly. Between 2011 and 2015, the number of Ethical and Environmental claims on new Bakery products has almost tripled, reaching 18% worldwide.

Natural & Clean Label

In 2015, 23% of all new Bakery product launches featured a Natural claim on the consumer packaging. Worldwide, 29% of new Bakery products launched in 2015 did not use any preservatives and 13% included a No Additive/Preservative on-pack claim.

Indulgence with Authenticity “Premiumisation"

Fruit recognition

Emotional Discovery

Consumers are looking for new taste experiences through innovative flavors and combination of amazing aromatic profiles.

Health and Nutrition

High/ Added Fiber, Antioxidant… Cereal innovations have focused on whole grain and high fiber content, but there is still demand for higher protein and lower sugar options.

 

Clean Label

In the past 5 years, the number of products with a clean label has grown by 18% in the United States and Canada. 59% of U.S. consumers believe that “the fewer ingredients a product has, the healthier it is” and they are 91% to declare that food and beverage options with recognizable ingredients are healthier. The trend is tremendously exploding in the natural and organic segment. By 2020, sales of natural and organic food are expected to represent 14% of total U.S. food sales.

Plant-Powered Food 

Plant based diets grow among clean label. Consumers are looking for innovative options to benefit from the plants into their daily lives.

Coloring Foodstuff is coming to America

North America accounts for 30% of the total share of the global natural food colors market. The trend for natural colors is happening over time and not all at once. However, the pace of change is increasing – strong growth is expected due to the rise in development of color options for blue, green and red color.

Organic

Nearly 5% of all food sold in the United States is now organic. Sales of organic products in the United States has risen by 11%, reaching a record of $43.3 billion in 2015, outpacing the overall food market’s growth rate of 3%. The U.S. organic industry recorded its largest dollar gain ever last year with $4.2 billion in new sales.

Vegetables in sweet and beverage categories

With 55% of people globally making a conscious effort to eat as many vegetables as possible, vegetables are showing up in new categories like juices, snack bars, yogurts and breakfast cereals.
As consumers become more open to vegetables transitioning from savory to sweet – the “stealth” positioning is likely to fade and vegetables are more likely to find a front-focused place in a broader range of categories.
Fruit-vegetable combos are the most popular flavor profiles with tomato, cucumber, carrot, celery, ginger and beet root among the most commonly launched vegetable profiles.

Sustainability

As consumers become more attentive to their diet, they have begun to show a greater interest in specific ingredients and products, driven by various motivations including food safety, product integrity and sustainability. A spate of food recalls in North America has also made consumers more suspicious about ingredients when it comes to sourcing and quality. New products that are created to be more sustainable overall can benefit the common good, and also motivate consumer purchases. This is especially true for food and drink companies.

 

Sustainable and ethical

Traceability Environment friendly. Between 2011 and 2015, the number of Ethical and Environmental claims on new Bakery products has almost tripled, reaching 18% worldwide.

Natural & Clean Label

In 2015, 23% of all new Bakery product launches featured a Natural claim on the consumer packaging. Worldwide, 29% of new Bakery products launched in 2015 did not use any preservatives and 13% included a No Additive/Preservative on-pack claim.

Indulgence with Authenticity “Premiumisation“

Fruit recognition

Emotional Discovery

Consumers are looking for new taste experiences through innovative flavors and combination of amazing aromatic profiles.

Health and Nutrition

High/ Added Fiber, Antioxidant…Cereal innovations have focused on whole grain and high fiber content, but there is still demand for higher protein and lower sugar options.

 

Winning inclusions bringing smooth or crunchy effects and a fruit recognition

For authenticity seekers and more adventurous consumers, Diana Food provides a wide range of inclusions mainly based on fruit and vegetables:

  • Differentiating texture in recipes, from soft to crunchy effect
  • Fruit recognition with visual, mouthfeel and taste experience
  • Shelf life management through Aw control
  • Real fruit content with clean label solutions

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Strawberry Flakes
Blueberry Crunchies
Tasty and authentic blueberry muffin

As a snack on the go, try this tasty muffin with a real fruit content:

  • Blueberry crunchies providing a visual impact and a smooth texture.
  • Natural blueberry flavor for an authentic blueberry profile.
  • Ascorbic Acid replaced with natural vitamin C from Acerola.

Want to go further?

Diana Food can also provide additional solutions to naturally boost pleasure and health in your recipe.

Looking for a specific color shade? Have a look at Diana Food‘s full rainbow of natural coloring solutions for delicious and great-looking food. As a worldwide leading supplier of Coloring Foods and Natural Colors, Diana Food offers an extensive range of solutions from edible fruits, plants or vegetables adapted to your products:

• Vibrant and attractive shades
• Coloring Foods for a clean labeling without E-numbers
• Excellent dispersion of colors
• Bake stable solutions

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Are you looking for clean-label natural solutions for food preservation? Check out Diana Food’s offer from fruit and vegetables.

• Clean label protecting solutions from sustainably sourced foodstuffs: Acerola, Lemon, Vinegar…
• No flavor notes, organoleptic control
• Powder or liquid form offers a good solubility in the premix
• Clean label substitutes to preservatives, with a foodstuff declaration for Mold inhibition, Acidity regulation and Antioxidants

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Inspiring stories

Banana

Banana

It all starts in Ecuador, the largest exporting country of bananas in the world...

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