The powder drinks category is evolving from low value products to a value-added, premium segment where customization is trendy. Market dynamics show a rise in natural claims for both hot and cold drinks, as consumers are looking for cleaner labelling. In addition, there is increased demand for healthy beverage mixes which bring functionality.
The experts at Symrise understand the intricacies of product development for beverage mixes, which have long shelf lives and are easy to carry at ambient temperature with less packaging than Ready-to-drink (RTD) beverages. Formulating dry drink mixes requires the ingredients to dissolve quickly, not have sediment, and look and taste appealing, while having a lengthy ambient shelf life. Our portfolio of ingredients is perfectly designed to meet these challenges and deliver taste, health and visual appeal to powder drinks.