Ready meals remain an important solution for consumers with modern, busy lifestyles who want affordability as well as convenience.
But today, this trend has an added dimension, with consumers looking to also address their health aspirations. They want to achieve wellness through healthier food options that feature high nutritional value and no compromise on taste, with confidence that they can trust their brands to deliver on these promises.
Familiarity of ingredients is a key purchase driver in the ready meals category. Our diana food™ portfolio offers a wide range of culinary taste solutions made from familiar, real food with guaranteed traceability. Our intense, authentic, kitchen-like taste profiles allow clean & clear labelling options that echo the "free-from additives" mandate of today’s consumers.
