COVID-19 has prioritised immune health for consumers
COVID-19 is creating new opportunities for immune health solutions, such as ingredients for food, supplement and healthcare products that support consumers’ immune health.
COVID-19 is creating new opportunities for immune health solutions, such as ingredients for food, supplement and healthcare products that support consumers’ immune health. When asked about how the COVID-19/coronavirus outbreak impacted their food and drink habits, in July 2020, 47% of US consumers, 67% of Indonesian consumers, and 64% of Indian consumers agreed they regularly include immune-boosting foods into their diet (eg fresh fruit, zinc-rich foods), as examples1. Similarly, in Europe, 33% of French consumers and 37% of German consumers agreed the COVID-19/coronavirus outbreak had prompted them to add more nutrients that support the immune system into their diet2.