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Desirable, ethical & sustainable

Consumers increasingly expect food companies to proactively demonstrate their ethical credentials, such as the humane treatment of animals. Thus, animal welfare has become a key consideration for consumers when purchasing foods containing poultry, meat and other animal protein products.

Symrise has developed a strong expertise in sourcing the best poultry raw materials, complying with Animal Welfare standards to deliver tasty, ethical ingredients that will improve your brand ethical perception, positive driver of consumers trust. 

Strong consumer expectations for humane foods: An opportunity to seize for food manufacturers

Ethical treatment of animals is an increasing concern for consumers.34% of German consumers say animal welfare is one of the most important environmental topics to them1. 84% of nearly 28,000 consumers surveyed indicated they agreed with the statement “it is important to protect the welfare of farmed animals.” 

Besides, better raising conditions can be associated with higher quality of products. According to Mintel, 66% of consumers from the Republic of Ireland who have purchased poultry products in the last month think higher-welfare chicken (eg. free-range, organic) tastes better than standard chicken1.

These consumer expectations find expression in their purchasing behavior, with above 50% of American consumers stating they would be willing to pay extra for foods with a trustworthy welfare certification2.

Meeting consumer demands with our Animal Welfare poultry solutions

We understand the complexities of complying with Animal Welfare standards. As your trusted partner, we will support you through the transition. We offer high-quality Animal Welfare-compliant chicken ingredients, sourced from Europe and the USA. Our sustainable solutions deliver a wide range of sensory profiles and organoleptic properties, such as mouthfeel, body, or richness.  

Our diana foodTM range from Europe:
• Free range standards considering EU regulation criteria (Regulations (EC) No 543/2008 and 589/2008, Directives 2007/43/ED and 1999/74/EC)
• Chicken broth, chicken fat, hen meat powder, hen freeze-dried pieces

Our IDF® range from the USA: 
• Compliant with Global Animal Partnership’s 5-Step® Animal Welfare Standards for Chickens Raised for Meat (GAP2)
• Powdered cooked chicken, frozen chicken broth, all-natural chicken fat

Animal Welfare standards are diverse and complex, but by analyzing them we can extract the fundamental principles, such as density reduction and environmental enrichment in order to promote instinctive animal behaviors. Thus, we are able to provide a clear offer to our customers while encouraging the initiatives of our suppliers.Annaig Thomas, EMEA Regulatory Affairs Manager - Meat & Seafood

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1 Mintel, "A year of innovation in meat & poultry", 2020
2 Eurobarometer, "Attitudes of European towards animal welfare", 2020 revised 2023

3 Animals, "Are they buying it? United States consumers' changing attitudes toward more humanely raised meat, eggs, and dairy", 2018