The dietary supplement market is heavily influenced by dynamic trends and evolving consumer needs. The desire for sustainability, coupled with an increased amount of communications on food quality and safety, is motivating consumers to find reliable sources of natural ingredients.

A holistic approach to health and wellness will continue to propel solutions that address problems from the inside out, including products that support the microbiota. Health solutions will build on the current dialogue about wellness and transition into new solutions for healthy aging. In developed countries, populations at risk for health problems are increasingly open to adopting natural preventive solutions. For these trends and others, Symrise can help your brands address consumer needs with safe, tasty and efficient health solutions.