Cranberry, the healthy natural superfruit

Cranberry (Vaccinum macrocarpon) has been historically used by Native Americans to heal a variety of diseases. Today, due to its high content in polyphenols and particularly proanthocyanidins (PACs) from the type A, cranberry is used for various health benefits, most notably for the prevention of urinary tract infections (UTIs).

All cranberries used by Symrise are exclusively sourced within Canada and the USA . Selected first and foremost for their content in active molecules, raw materials are pre-tested to ensure their authenticity and high natural content in bio molecules.
Our green extraction process allows concentrating and standardizing the content of PAC in our extracts while keeping intact their natural health benefits. Our fruit powders and juice powders can be used in a varierty of drinks and beverages application to improve the health positioning of your products. Our extracts with different level of extraction and purification offer the highest concentration and content in polyphenols, ideal for dietary supplements and pharmaceuticals applications.

Why choose our cranberry ingredients

• Standardized high concentration in proanthocyanidins (PACs)
• Comprehensive range from different parts of the fruit to the whole fruit
• Capability to deliver tailor-made extracts with tailor-made polyphenolic profiles.
• Science & Research ecosystem enabling preclinical and clinical studies
• Unique sourcing both in the United States and Canada

Our wide range of cranberry ingredient formats

Cranberry fruit powders

Made from the whole cranberry fruit, these all-natural powders are very high in dietary fibers and recommended for the use in non-liquid food applications. Key features:
• PAC standardization available: up to 7% proanthocyanidins (PACs)
• High in fibers
• No carrier
• Authentic fresh fruit taste

Cranberry juice powders

Made from the fruit juice concentrate, these powders offer a high solubility in water. They can be easily incorporated in any dietary supplement, food or beverage application. Key features:
• Highly soluble
• Sweet note of cranberries
• Nice pink color
• PAC standardization available: up to 1.5% proanthocyanidins (PACs)
• Organic grades available

Cranberry extracts

Our green extraction process allows concentrating and standardizing the content of polyphenols in our cranberry extracts while keeping intact their natural health benefits. These benefits include urinary health support, gut health, as well as antioxidant properties. Key features:
• Urinary health support: up to 15% PACs BL-DMAC / 80% PACs European Pharmacopoeia
• Gut health support: Prebiocran™ cranberry extract (30% polyphenols)
• Easy to use in any delivery system (capsules, tablets, sticks…)
• Free flowing grades available
• Free carrier extracts available
• Organic and GRAS grades available

Get our cranberry brochure


Looking for a unique and efficient solution for urinary tract infections? Urophenol is a clinically proven and highly purified extract of whole cranberry fruit A-type PACs. The green extraction process maintains intact the activities inherent to cranberry PACs, and thus offers the best efficacy for urinary health formulations.

Visit our Urophenol webpage to download the Urophenol™ white paper.


Looking for a new generation of gut health solution? Discover Prebiocran, a 100% cranberry extract designed to support gut health and gut barrier function. Supported by an exclusive 5-year Chair of Research, this polyphenol-rich cranberry extract has been shown to modulate the gut microbiota composition and function, which is associated with metabolic health improvement. 

Visit our Gut health webpage to download the Prebiocran™ brochure.


Selecting and extracting the best of cranberry

Cranberries have been known to be beneficial for one’s health for centuries. They are known to provide cell protection as antioxidants and to help preventing urinary tract and bladder infections. Symrise produces high-quality standardized cranberry extracts and powders that retain the fruit active molecules. But what is the story behind these products? Where do the berries come from? How are they grown and processed? And how do their active ingredients work? Discover all about the berries.

Watch our video

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