An increasing number of consumers are choosing dairy-free and lactose-free beverages. Reasons for this evolution vary from one continent to another. In Asia, adult populations are largely lactose-intolerant and often embrace soy-based beverages. In Europe and America, the booming trend for plant based drink is more likely driven by a shift in diet towards plant-based products.
Traditional milk beverages remain popular in these regions too, with a foothold as a nutritious beverage for kids that is most often consumed unflavored in the morning with breakfast. But the segment is diversifying, too, with new options that feature colors, fruits, vegetables, and nutritional benefits. Since the demand for on-the-go beverages is increasing in most regions, the use of naturally tasty and healthy ingredients is boosting innovation and attractiveness, creating new moments of consumption.