Cereals are differentiating around unique shapes and colors, as well as new and nostalgic flavors. Products that try to find the right balance of health and indulgence are also gaining more traction, including efforts to tap into the latest diet trends. With clean label continuing to be a hot topic for consumers while sugar becomes less accepted, cereal brands have an opportunity to review their formulations, seek alternative sweetening solutions, and reposition their storytelling around ingredient transparency.
This is a real challenge in today’s market, for which our innovative fruit and vegetable ingredients can provide solutions. Our diversified portfolio of natural products provide fruit and vegetable content, nutrition and visual inclusions with the highest safety standards.