Consumer demand for natural colors has finally reached the sugar confectionery market. Over the past few years, the category has migrated from indulgence and impulse buying to cleaner labels.
Use of traditional confectionery colors like Red 40 (Allurla red) and Blue 1 (Brilliant Blue) are in decline, due in part to the influence of social media celebrities who are fanatical about natural food labeling. This has caused a technical challenge for the market due to the difference in vibrancy that is inherent when switching from artificial colors to natural colors. The coloring experts at Diana Food can help ease this pain with high pigment solutions that allow you to offer shade intensity and low dosages with clean-label, natural ingredients.