Giving consumers cleaner, healthier options in baked goods without compromising taste is a real challenge in today’s booming bakery market. Indulging in sweet treats has always been a way for consumers to destress, and the world we live in has given most consumers many reasons to stress. So much so that consumers are reporting daily usage of bakery products like cakes and other sweet treats.

But even with increased consumption and indulgent usage occasions, consumers are looking for ingredient labels they can trust, which they define as the inclusion of easy, kitchen like ingredients and the knowledge that manufacturers are using sustainable processing methods with low environmental impact. The diana food™ portfolio of innovative fruit and vegetable ingredients deliver on both counts.