Symrise and Probi will join forces at Vitafoods Europe in Barcelona from May 5–7, 2026, showcasing their combined expertise in health and wellbeing solutions. Building on the launch of Symrise’s Care & Wellness Division—bringing together health, wellbeing, and beauty—this collaboration marks a strategic step toward delivering more holistic, consumer-focused innovations to the market.
The division integrates leading expertise in health actives and biotics, further strengthened by the acquisition of Probi in 2025, positioning Symrise to meet the accelerating global demand for effective, science-backed and nature-inspired solutions.
Symrise and Probi unite at Vitafoods Europe to deliver science-backed wellness solutions for consumers
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Our product launches addressing industry challenges and consumer needs
Hibicyan™
A novel hibiscus extract designed to support blood flow and beauty-from-within through microvascular circulation.
In vitro studies demonstrate its potential to support vascular health, while toxicological evaluations confirm its suitability for long-term daily use, setting it apart from conventional hibiscus extracts and reinforcing Symrise’s commitment to safe, effective innovation.
Hibicyan™, paired with the Acerowell™ healthy aging acerola-based solution, will be available for tasting at the concept bar on the booth as part of the award-winning “Blooming Beauty” functional beverage concept. First presented at in-cosmetics Global, the concept received the Taste Bar Award for Best Tasting Nutricosmetic Beverage in the Inner Beauty Zone.
LP6594
Probi will introduce a postbiotic version of Lacticaseibacillus rhamnosus 6594, marking a key milestone in its expansion beyond probiotics. Studies show that the heat-inactivated strain retains biological activity, including increased anti-inflammatory cytokine IL-10 and support for gut barrier integrity. It also contributes to regulating immune responses linked to inflammation.
With a minimum effective daily dose of 5 billion TFU, the postbiotic offers a stable and predictable alternative to live probiotics and is ideal for applications where viability, shelf life, or formulation constraints are critical. This innovation opens new opportunities across functional foods and dietary supplements worldwide benefitting consumers who are looking for health solutions with these type of benefits.
BLIS® by Probi®
BLIS® byProbi® offers two proprietary and scientifically proven probiotic strains; BLIS K12™ and BLIS M18™. Both strains have been extensively researched and shown to colonize the oral cavity and supports healthy levels of beneficial bacteria in the mouth.
- BLIS K12™ specifically support ear and throat immune health in both children and adults.
- BLIS M18™ specifically targets the oral cavity and has been shown to support healthy teeth and gums
Cranberry Solutions for urinary tract health in cats, formulated with standardized PACs from North American cranberries and supported by veterinary science
Chondractiv™ Pet
a 3-in-1 chicken-based solution for joint flexibility and mobility in active and senior dogs
PetGo®
PetGo® Peptides & Salmon Oil Blend, combining bioactive peptides and omega fatty acids to support vitality, digestion, immune balance, and overall wellbeing
Presenting the main health benefits featured at Vitafoods
Metabolic Health
Two application concepts will be highlighted:
- Just Beet It: with Beet4Perf™ & acerola juice powder with vit. C to support physical performance & LP299V to support vigour
- You Gut It!: with Prebiocran™, LP6595 & niacinto support gut and metabolic health.
Women's Health
We will present three application concepts:
- Blooming Beauty: with Hibicyan™ to support gut and metabolic to to support blood circulation & Acerowell™ with vit. C to support skin beauty from within.
- Berry Queen: with Cranpure™ M to support urinary tract health.
- Gum4Move: with Chondractiv™ Move supporting active lifestyle for menopausal women.
Health Span
Our team will showcase two application concepts:
- Neurobiome Chewable dietary supplement supporting memory and cognition, sleep, mood and stress resilience & and skin beauty from within.
with HEAL9® to support mental health. - Flexi Snack: with Chondractiv™ Plus & acerola vit. C to support healthy aging & mobility.
Pet Health
Our team will present three products:
- Purr easeTM: Symrise's Cranberry solution for cats' urinary health, combined with SPF VET'PAL expertise and Vetio's soft-chews technology
- Tapping pawsTM: Symrise's 3-in-1 chicken-based solution to support dogs' flexibility and movement
- Wag & glowTM: Symrise's duo of bioactives solution to support pets' vitality from gut to coat in a Vetio's soft chew
- Puppy at heartTM: Pro'Age™, VET'PAL Po629 in a Vetio Soft Chew, to support dogs in their age-related challenges
Pet Health showcase: Palatability, your best ally to boost pet supplement intake
Wednesday, May 21, 2025 2:30 PM to 2:55 PM · 25 min (Europe/Paris) - Nutraceutical Showcase Theatre, 5H14
The presentation will explain palatability and its measurement, underscoring why prioritizing it is essential for ensuring pet supplement acceptance and overall wellbeing.
