Symrise has strengthened the company’s position in the consumer health market. It has repositioned the diana food™ legacy health actives as a portfolio brand for consumer health products. The diana food™ portfolio brand consists of a wide range of trusted and sustainable natural health ingredients. They come with proven efficacy to support consumers' specific health conditions and expectations.
According to Nathalie Richer, Global Health Business Leader, Naturals Business Unit of Symrise Food & Beverage, “The diana foodTM portfolio supports the Symrise health strategy ‘Delivering everyday health, everywhere’. We are targeting ten important areas of health concerns. For this, we have designed our range of natural health solutions to address the current and future needs of consumers around the world.”
The list of products in the diana food™ portfolio brand is growing constantly. It includes solutions for immunity and anti-fatigue, cognitive health, urinary tract health, bone and joint health, cardiovascular health, sports performance, glucose metabolism, detoxification and digestive health, beauty from within, and oral health. Currently, the portfolio includes a diverse collection of health ingredients. They range from fruit polyphenols, vegetable phytoactives to cartilage extracts. Symrise sources them completely from the highest quality natural and sustainable raw materials.
Decades of scientific expertise in developing and commercializing natural ingredients back the diana food™ portfolio brand products. Manufactured with proprietary extraction technologies, diana food™ actives come with very high concentration levels. This means, it only takes very small dosage to provide the full efficacy of the bioactive within the finished product. The company supports its products with strong clinical study designs to demonstrate proof of efficacy and validation of performance functionality. This clinical data helps customers to define impactful health and structure-function claims for their products.
Symrise is developing its diana food™ portfolio brand of natural health ingredients through the sourcing, scientific, technological, and regulatory expertise of the Naturals Business Unit of Symrise Food & Beverage. It also leverages the marketing and consumer insights expertise of the global Symrise organization. Symrise invests heavily in R&D (>100M euros) and puts a company-wide emphasis on innovation through science.
Instead of supplying individual ingredients, Symrise alone can supply the perfect blend of knowledge and expertise required to deliver everyday health, everywhere, for the consumer health market.