Symrise to exhibit at Vitafoods Europe 2024 with health-related product launches

From May 14-16, 2024, Symrise will exhibit at Vitafoods Europe booth D106 to showcase new health active solutions and six innovative concepts supporting main health benefits, such as gut health & immunity, healthy aging, and metabolic health.

These solutions are designed to answer consumer needs with health active solutions sourced from nature and backed by science.

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Our product launches addressing consumer's main health trends

New diana food™ Prune Juice Concentrate

Our new prune juice concentrate with a sorbitol minimum guarantee, is backed by a clinical study*. The study results suggest the role of our prune juice concentrate, at a low dose of 15 ml, in supporting normal bowel function and activity, as well as improving quality of life.

*Li et al., 2024, In press

New diana food™ coconut water powder

Our new solution which features a minimum guarantee of natural source of potassium supporting normal muscle function. This ingredient is ideal to develop trendy functional beverages.

Presenting the main health benefits featured at Vitafoods

Gut health and immunity

Three application concepts will be highlighted:

  • GutBalance+: concept for gut modulation with Prebiocran™ & probiotics​
  • HappyBelly Shot: a prune juice concentrate solution with sorbitol minimum guarantee, in shot format, for digestive health
  • VitaPop: antioxidant & immunity gummies with superfruit health actives

Metabolic health

Our team will showcase one application concept:

  • GlucoZen: A dietary powder drink with chromium to naturally support normal blood glucose level and metabolism regulation. This concept also features Appl’In™, a clinically supported apple polyphenols and phloridzin solution*, as well as a trendy diana food™ apple cider vinegar active ingredient. 

*Prpa, Emily J., et al. "Apple polyphenol-rich drinks dose-dependently decrease early-phase postprandial glucose concentrations following a high-carbohydrate meal: a randomized controlled trial in healthy adults and in vitro studies." The Journal of Nutritional Biochemistry 85 (2020): 108466. Lessard-Lord et al., NPJ Biofilms, 2024

Healthy aging

We will present two application concepts:

  • ProRecharge: a high protein bar concept to maintain mobility and immunity for active lifestyle. This concept features a natural source of vitamin C from acerola, and Collaful™, a 3-in-1 solution from sustainable chicken source featuring collagen, chondroitin sulfate, and hyaluronic acid. It provides functionality coupled with a great tasting, on-the-go convenience

  • HydraBoost: an alternative to classic sports drinks or electrolyte waters, featuring natural vitamin C from diana food™ acerola juice powder, contributing to normal energy-yielding metabolism. It also delivers a natural source of potassium coming from the new diana food™ coconut water powder supporting normal muscle function. The concept contains magnesium as well, contributing to electrolyte balance. The efficient HydraBoost solution comes in a refreshing strawberry and yuzu natural flavorings

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